> The popular 80s brand of watches known as the Swatch was originally created inwhich country?And the answer: Switzerland.Photo credit: Vintagetopia.comThe invention of the Swatch, which is short for"second watch," was a response from the Swiss to the quartz crisis that occurredin the 1970s, when the popularity of quartz watches from Japan threatened theSwiss watch-making industry. Swatches were created as a low-cost and high-techfashion accessory, and soon became popular worldwide.In 1980, the Swiss watch industry was under fire. Competing with Japanese-madeSeiko watches, which were light as a feather, sleek, and state-of-the-art (theirslogan, infamously, read: "Someday all watches will be made this way"), theSwiss watch industry was desperate for a revelation. And, thanks to the savvy ofseveral Swiss and American developers, their revelation came: a fashion watch. For most of recorded history, humans have found a way to keep time. The practiceof watch wearing or keeping pocket watches dates back centuries. But it wasn'tuntil Swatch that wearing watches could be worth something beyond function ortechnological accuracy – with Swatch, wearing a watch became a means ofexpressing one's own style. Coming in all kinds of shapes and sizes (but stillmaintaining that quick, quartz center and light style), Swatch created colorful,everyday watches at affordable prices. Soon, Swatch was dominating the watchcompetition. Swatch had a simple, profitable model: create watches that were so trendy andaffordable that the consumer had to get at least a few. Nicolas Hayek, the CEO,lived by the Swatch philosophy: "Innovation, provocation, fun, forever." (Soldyet?)While the eccentric, colorful Swatch designs may have fallen out of style, thefashion watch industry is major business enterprise that earns billions everyyear. Learn more here[https://www.bloomberg.com/news/articles/2017-11-21/how-swatch-started-a-revolution-history-of-fashion-watches].